 
Ready to Strengthen Your Forestry Business for What’s Ahead?
Running a successful forestry business today demands more than just grit — it takes sharp strategy, smart adaptation, and the right network. As economic pressures reshape the industry, forward-thinking leaders are re-evaluating how to stay resilient now and build lasting success for the future.
That’s why this two-day event is a must-attend for forestry entrepreneurs who want to stay ahead of the curve. This isn’t just another conference — it’s a strategic reset for your business. You’ll walk away with fresh insights, actionable takeaways, and new relationships that could shape your next big move.
Secure your spot and invest in the future of your business. Two days. Real connections. Game-changing ideas.
Sponsored by:
Registration
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VFA Member
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Non Member
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Sponsor
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Registration Rate |
$795 |
$895 |
$2,000 |
Registration includes all sessions, networking events, and meals on Tuesday and Wednesday.
Sponsor: As a sponsor, you can engage and educate Forest Leadership Retreat attendees about your organization, mission, products, or services. The sponsorship includes two complimentary registrations, a 6’ tabletop for a display booth (optional), recognition before the event (e-newsletter, website, and promotional emails) and recognition at the event (signage, on-site program, and slideshow).
Cancellation & Refunds Cancellations received in writing to the VFA office by Friday, September 12 will receive a refund, minus a 20% processing fee. No refunds will be issued after September 12. Transfer of a registration to a colleague is free of charge but must be requested in writing to VFA.
Hotel Accommodations

Wintergreen Resort Route 664 Wintergreen, VA 22958
Treat yourself to magnificent mountain views, sumptuous luxury, and thrilling recreation at Wintergreen Resort. Spanning 11,000 acres on the eastern slopes of the Blue Ridge Mountains, the resort is surrounded by winding trails, cascading streams and lush forests. The ultimate four-season vacation or conference spot, Wintergreen Resort is peaceful and refreshing, with an endless variety of activities.
Room Rate: $149 (plus taxes and fees) per night. The negotiated rate of $149 is available Monday, Sept. 22, through Thursday, Sept 25. Additional nights may be available upon request. Self-parking is complimentary.
Reservations: Call (877) 312-0392 to reserve accommodations. The reservation line is open Monday through Friday, 9:00 am to 5:00 pm. Ask for the group rate for the Virginia Forestry Association 2025 Executive Retreat.
Schedule
Tuesday, September 23
12:30 - 1:45 PM |
Lunch |
1:45 - 3:00 PM |
Opening Keynote Session: The Westervelt Company History – Leading Through Uncertain Times
Dave Donaldson, Executive Vice President and General Manager of Forest Resources at The Westervelt Company, will share the legacy and evolution of one of the nation's most respected, privately owned land stewardship organizations. With more than a century of experience navigating shifting economic, environmental, and political landscapes, Westervelt’s story is one of resilience, innovation, and principled leadership. This keynote will offer forest leaders valuable insight into how enduring values and adaptive strategies can shape a sustainable future—even in the face of uncertainty.
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3:00 - 3:30 PM |
Networking Break |
3:30 - 5:00 PM |
A.I. in the Woods: Harnessing Artificial Intelligence to Future-Proof Your Business Artificial intelligence is no longer a “someday” technology — it’s transforming how businesses of every size and industry work right now. For forestry and natural resources companies, AI can be a powerful tool to streamline operations, cut costs, and uncover opportunities you didn’t know were there. This session goes beyond the buzzwords to show you exactly how AI can strengthen your competitive edge — and what dangers you must be ready to defend against. You’ll leave with fresh, practical ideas you can put to work immediately, proving that even the most traditional businesses can thrive in an AI-driven world.
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5:00 - 5:15 PM |
Networking Break |
5:15 - 6:00 PM |
Fourth Quarter Passion: The Winning Strategy Have you ever thought about what fuels your passion — and why it matters most when the pressure is on? Just like a tree draws strength from its roots, passion gives leaders the drive to push through challenges, seize opportunities, and inspire others to do the same. This high-energy session will fire you up to finish strong, showing why “fourth quarter passion” is the ultimate key to winning in leadership, business, and life. |
6:30 - 8:00 PM |
Cornhole & Cocktails (Evening Reception) After a full day of ideas and insights, kick back and enjoy a relaxed evening with friends and colleagues at the Forest Leadership Retreat reception. Savor great food and drinks, sample a curated bourbon tasting, and join in a friendly cornhole tournament. Local favorite John Shenk will set the tone with live music, making it the perfect backdrop for conversation and connection. No speeches, no agenda — just a fun, laid-back way to unwind and get to know your peers better. |
Wednesday, September 24
7:45 - 9:00 AM |
Breakfast |
9:00 - 10:15 AM |
Turning Challenges into Game-Changers: An Entrepreneur’s Guide to Innovation in Natural Resource In today’s fast-changing natural resources industry, innovation is the difference between keeping up and leading the way. Learn how to turn big challenges into market-shaping opportunities. You’ll get an inside look at a real-world process for spotting untapped potential, launching new ventures, and transforming existing businesses for the future.
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10:15 - 10:45 AM |
Networking Break |
10:45 AM - 12:00 PM |
Fueling Innovation: Unlocking the Capital to Power Your Next Big Move Every breakthrough — whether it’s a bold new venture or a smarter way to grow an existing business — needs the right funding to succeed. This session will demystify the capital-raising process, from understanding the different stages of investment to knowing how and where to connect with potential funders. You’ll discover strategies to make your ideas stand out, attract investor interest, and position your business for long-term growth. With opportunities ranging from private equity to national funding sources, you’ll see how securing capital can open doors, expand markets, and turn vision into reality. This is your roadmap to making innovation happen.
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12:00 - 1:00 PM |
Lunch |
1:00 - 1:15 PM |
Break |
1:15 - 2:00 PM |
TBA |
2:00 - 2:15 PM |
Break |
2:15 - 3:15 PM |
From Challenge to Action: VFA’s Plan for a Stronger Forestry Future As the forestry industry faces mounting challenges and shifting market forces, the Virginia Forestry Association is charting a clear course to protect and advance our members’ interests. In this session, you’ll hear the latest state-of-the-industry insights for Q4 2025 and a forward-looking outlook for 2026. We’ll share the short- and long-term actions VFA is taking — shaped directly by your peers through Town Hall and Segment Council discussions — to address urgent threats, seize emerging opportunities, and take decisive steps that matter now. This is your chance to see how member input is driving real change and ensuring Virginia’s forestry sector remains resilient, competitive, and future-ready.
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3:15 - 3:30 PM |
Closing Remarks: The Power of Servant Leadership
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